Town square site, Water Lane
Town square site, Water Lane

The saga of the Twickenham Action Plan aka the TWAP has taken yet another twist. Regular readers will be aware of the Council’s purchase of the Santander site in Water Lane with the intention of opening up the space down to the river and creating a new town square. So far, so good, you might think. But now it seems that financial pressures caused by the lengthy road and pavement work have led LBRuT to seek new solutions for completing the project and managing the costs. In a press release from York House, Richmond Council have announced that corporate sponsorship may be used to shore up the scheme and generate a stream of much needed revenue. The document quotes El Brute’s Deputy Leader and Cabinet Member for Finance, Geoffrey Samuel (from Central Casting) as saying, “We have been looking at options to keep costs down for hard pressed Council Tax payers and have agreed to sell naming rights to the new Twickenham Square in much the same way that football stadia and concert venues do. We believe this innovative approach will be welcomed by the residents of Twickenham. Furthermore, we have already agreed a naming deal with the FM Conway the contractors who have been working tirelessly to improve Twickenham’s roads and pavements for many, many months. We believe that when complete, Twickenham’s newly named “FM Conway Square” will be a real asset to the town”.

Conway: Proud sponsors?
Conway: Proud sponsor?

The Council have also indicated that the naming rights would be re-tendered every five years and that there has already been significant interest in the proposal from a range of parties including various telecoms companies, Heathrow Airport and even the retailer Poundland. Naming rights to Water Lane may also be included as part of the arrangement which will almost certainly upset some vocal locals. It’s rumoured that Thames Water Plc may be considering this as an option.

So, are you looking forward to picnicking and partying in FM Conway Square? Or is it time to break out the banners and rock up to York House to campaign to get the name “Twickenham Square” placed firmly on the map? 

If you want to complain to LBRuT you have until midday on 1st April in which to do so.

 
LINKS:
* Full LBRuT Press Release
* April Fools Day – Wikipedia