Richmond Council will promote the Borough’s various ‘villages’ by using a Hollywood style sign on Richmond Hill. The aim is to increase awareness of the different parts of the borough by erecting 45 foot high letters spelling out the name of each village. Twickenham is first to go and the sign will stay in place for two months before being replaced by Teddington in June. Richmond itself is next in line for the treatment. Plans to follow that with East Sheen have been put back until 2015 as the Council grapple with the thorny problem of how best to represent the space between the words ‘East’ and ‘Sheen’. A consultation on this point will take place and will be followed by an online referendum and a substantial delay.
Of the plans, a Council spokesperson said, “The wonderful view from the top of Richmond Hill is very famous and, quite rightly, protected. This new scheme gives borough residents something to enjoy when looking back up at the Hill. Passengers taking off and landing at Heathrow airport will also be able to see this iconic new landmark and we hope it will encourage new visitors to our towns. At night the lettering will be picked out in green neon. It’s a win win arrangement for the Borough of Richmond”.
The consultation opens on 1st April with full details available on El Brute’s newly revamped website.
So, will this put Richmond on the map or is it just another gimmick? Have your say below.
UPDATE: In a press release dated 11.59am on 01/04/14 Richmond Council announced that after a backlash from residents on Richmond Hill the plans have now been shelved.