Council Promotes Twickenham Re-branding

Richmond Council has launched yet another consultation. This time it’s about stepping up the work to regenerate and re-brand Twickenham. The initiative, which will form part of the overarching Twickenham Area Action Plan (aka the TWAP), is designed to promote the town as an attractive destination for businesses and tourists as well as boosting residents’ perceptions of their own community. External consultants were brought in to produce a blueprint of how best to make Twickenham an attractive visitor destination and promote inward investment. Residents will now be asked to have their say.

The main proposal, which is likely to cause anger in some quarters is to radically re-brand the town by reflecting its status as the home of Richmond Council.

In the accompanying press release Council Leader Lord True, aka the Blue Baron, is quoted as saying: “The Council has undertaken a number of initiatives to regenerate Twickenham in recent years including increasing the provision of school places, approving the plan for a new station and eliminating the need for excess cycle lanes. It has been very disappointing to see that these plans have met with only a mixed response. Add to this the recent judicial reviews and we have concluded that the name ‘Twickenham’ has become tarnished in the eyes of would-be investors. We are proposing that for the purposes of promoting Twickenham to the wider business community, it adopts the name West Richmond upon Thames. This will convey a more appropriate image to those who may be able to help develop this run-down part of the borough”.

According to sources within El Brute, initially the name will just be used in Council marketing literature and official documentation but in the long term El Brute hopes that the residents will see the value in adopting the West Richmond name.

Lord True concludes, “The merits of the Surrey side of the Borough are obvious to all. Providing a clearer link to Richmond and re-branding Twickenham with a suitably aspirational name will help the town to become a fit and proper place with a much brighter future”.

* El Brute Press Release

The consultation launches on 1st April and will run for a short time.

Lookin' good, King Street

Lookin’ good, King Street


Filed under Council, Local Issues & News, Random Stuff

18 responses to “Council Promotes Twickenham Re-branding

  1. Gareth Roberts

    A bleary eye and a morning head could have almost convinced me BUT I fear that had this been a genuine press release they would have been creating the “Village of West Richmond” and claimed justification based on ‘the number of people who told our All In One Survey that they’d prefer to live in Richmond’

    • Gareth Roberts

      “Boo!” by the way to my trademark Yellow avatar suddenly dropping off the radar. Am I right in thinking that they’re individual to the poster so, even if you change your name, your avatar remains the same?

    • Avatars (and auto-moderating) are based on previously approved email addresses. The loss of your ‘yellow’ avatar and the delay in your previous comment being moderated was due to your email address not being picked up because you had put your email address in the name box rather than the email address box. Now fixed. So when adding future comments remember to add a name and email address.

    • Gareth Roberts

      Told you I had bleary eyes and a morning head!

  2. Jeremy Rodell

    Nice one Russell!!

    As someone has already pointed out, Richmond itself is the result of re-branding (by Henry VII). That seems to have worked pretty well.

    • twickerman

      If we go along with Henry VII’s rebranding principles we could go for York-On-Thames. After all we’ve already got York House and the York House Society?

      Bradford, Leeds, Hull (aka Kingston upon Hull) or Huddersfield upon Thames just don’t seem to cut the mustard!

  3. Becky

    You’re on fire today!

  4. Sarah

    April fool!!

  5. April fool aside, why not rebrand Richmond as Twickenham East, St Margrets as Twickenham Village, those of us who live in Twickenham town can stay here but rename Twickenham Stadium as Whitton Stadium with the whole of Whitton passed over to be part of Hounslow. RUTC should be shut or at least relocated to Hounslow. Next problem? I have the day off so I have time to sove most problems short of the ongoing conflict in the middle east.

    • Rufus McDufus

      Why not just go the whole hog and rename Twickenham ‘The Maldives’ to make us feel a bit warmer?

  6. Martin Hodges

    As believable as this could be that Richmond council and indeed baffoons, I suspect April Fools here…. Martin

  7. twickerman

    Maybe Baron True Blue should also rebrand Richmond as West Sheen, which was it’s name until Horrible Henry copied the name of his beloved Yorkhire town!
    If he was to do so, the Baron of Sheen would have an even larger personal manor to rule.

    Promoting the rebranded West Richmond Stadium and West Richmond Stoop will be a tricky job for the RFU and Quins.

    Perhaps the troublesome Richmond College
    could also be rebranded. Suggestions please?

  8. Yvonne Hewett

    Good one! You nearly had me, there.

  9. On our ‘Your News’ thread,Hugh has given details of El Brute’s announcement about changes to parking restrictions to help home owners in the borough:

  10. BA Baracas

    You crazy April fool!

  11. CP

    *checks date*

    Very good.

  12. Many a true word is written in jest: residents of East Twickenham [= the old East ward] like me look to Richmond for our shopping and entertainment and drinking holes; we have for years regarded where we live as being ‘West Richmond’ – cheaper, nicer neighbours and space to park the car – the surprising thing is that the estate agents have not caught on to this.

    One unique selling point that Twickenham has over Richmond is that anyone who has even a passing interest in Rugby knows that it is the home of Rugby Union – without that it would indeed be just another obscure suburb.

    • Hey Chris, I’m a great Yes fan but I didn’t know you were living in Twickenham… I hope to see you sometime to ask for your autograph…
      PS: my favourite Yes song is: “The Fish” 😉