Great news! Twickenham has another new supermarket. This time it’s Asda. And not just any Asda but “your Asda” (in “their” words). The new store is at the Ivy Bridge Retail Park on the Twickenham Road. Where? It’s the other side of the A316 heading north towards Isleworth. OK so that’s probably “Twickenham Borders” in estate agent speak but it still just about scrapes in to the local area. It’s located in the former MFI unit where the likes of Halfords, Sports Direct and Comet are based.
Who knew that so many local people were in desperate need of a new supermarket? No? Well, apparently that’s the case. Furthermore, it’s only a short push of a wonky wheeled trolley from the massive Tesco which should make things interesting. Winning new customers might not be too difficult for Asda because in addition to its commitment to low prices it might also attract people who just want to do a normal shop rather than be confronted by aisles full of DVDs, tableware, televisions and microwaves at the mega-Tesco. And of course, being owned by US giant Wal-Mart, Asda know a thing or two about price competition. The first skirmishes have already begun on the poster sites of downtown Twickenham. Expect a bloodbath of cheap beans, bargain beer and cut price cereals over the months ahead.