Who knew that so many local people were in desperate need of a new supermarket? No? Well, apparently that’s the case. Furthermore, it’s only a short push of a wonky wheeled trolley from the massive Tesco which should make things interesting. Winning new customers might not be too difficult for Asda because in addition to its commitment to low prices it might also attract people who just want to do a normal shop rather than be confronted by aisles full of DVDs, tableware, televisions and microwaves at the mega-Tesco. And of course, being owned by US giant Wal-Mart, Asda know a thing or two about price competition. The first skirmishes have already begun on the poster sites of downtown Twickenham. Expect a bloodbath of cheap beans, bargain beer and cut price cereals over the months ahead.