New in town: baked bean wars

Exclusive: money being saved by buying even more

Great news! Twickenham has another new supermarket. This time it’s Asda. And not just any Asda but “your Asda” (in “their” words). The new store is at the Ivy Bridge Retail Park on the Twickenham Road. Where? It’s the other side of the A316 heading north towards Isleworth. OK so that’s probably “Twickenham Borders” in estate agent speak but it still just about scrapes in to the local area. It’s located in the former MFI unit where the likes of Halfords, Sports Direct and Comet are based.

Who knew that so many local people were in desperate need of a new supermarket? No? Well, apparently that’s the case. Furthermore, it’s only a short push of a wonky wheeled trolley from the massive Tesco which should make things interesting. Winning new customers might not be too difficult for Asda because in addition to its commitment to low prices it might also attract people who just want to do a normal shop rather than be confronted by aisles full of DVDs, tableware, televisions and microwaves at the mega-Tesco. And of course, being owned by US giant Wal-Mart, Asda know a thing or two about price competition. The first skirmishes have already begun on the poster sites of downtown Twickenham. Expect a bloodbath of cheap beans, bargain beer and cut price cereals over the months ahead.


Filed under High Street Updates

3 responses to “New in town: baked bean wars

  1. I knew nothing about this. Does the area need another discount retailer?
    What next? The 89p shop on the high street?

    Keep up the good work.

  2. Ian

    I find I look forward to my weekly dose of elbowing, and trolley rage about as much as a Root Canal. Sometimes I would gladly pay a bit more for a less frantic shopping experience.

  3. George

    My two visits to Asda (one in 1996 and again in 2006) did not leave me with any great desire to rush back. Anywhere that describes a fish as “fish” rather than the type of fish is not much of a vote winner. Perhaps it has changed over the last 14 years.